Question: Reference: Public Relations, Engagement, Conversation, Influence, Transparency and Trust. By: Tom Kelleher 1. Explain the importance of the First Amendment to PR. 2. What basic

Reference: Public Relations, Engagement, Conversation, Influence, Transparency and Trust. By: Tom Kelleher

1. Explain the importance of the First Amendment to PR.

2. What basic guidelines of copyright law should public relations professionals know about?

3. Discuss how traditional media, social media, and offline word of mouth interact in the spread of crisis information.

4. Describe how issues management can prevent or lessen the impact of crises.

5. Consumer activists are very vocal about the misdeeds of corporations. How should a company react to charges and allegations from activist groups such as PETA? As a public relations professional, which factors would go into your decision making if faced with this situation?

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