Question: refers to the decision - making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among

refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among altemative brands and suppliers.
a. Brand auditing
b. Inventory control
c. Corporate retailing
d. Marketing channels
e. Organizational buying
refers to the decision-making process by which formal organizations establish the

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