Reflect on Nike's Adapt BB$,$ a sneaker known for its advanced technology and customization features. Imagine Nike plans to expand this product line beyond basketball in the US$.$ How should Nike adapt its marketing strategy in accordance with segmentation, targeting, and positioning principles to effectively reach and appeal to new consumer segments? Propose potential market segments that would be attracted to the Adapt BB$\text{'}$s unique features, propose targeted marketing approaches tailored to these segments, and suggest strategic positioning tactics that Nike could employ to highlight the Adapt BB$\text{'}$s innovative aspects and differentiate it in the competitive market. Provide relevant evidence from the case to support your stance.