reflect on the different BMC segments, such as value propositions, channels, customer relationships, customer segments, revenue streams, key resources, activities, partnerships, and cost structure, and how they affected the decisions made in the simulation and consequently the company$$s growth and direction.

select two BMC segments to use in answering the following questions:

$1.$ BMC segment changes: How have the selected BMC segments changed over the various generations?

$2.$ The effect of decisions: How have your decisions affected the BMC segments?

$3.$ Explore your decisions: How did you come to your decisions?

$4.$ Assess your decisions: Do you believe you made the right decisions in the simulation? Why or why not?

$1978$ Super$-$focused management and reinvestment of revenue pay off while Harsh prioritizes family time; in two years, the income grows by a factor of $10.$

$1983$ Seema marries Gaurav.

$1985$ Seema and Gaurav have a son, Tanay.

$1986$ Ravi marries Priti.

$1987$ Ravi and Priti have a daughter, Avni.

$1989$ Ravi and Priti have a second daughter, Tia.

$1993$ Ashok marries Vaishali.

$1994$ Ravi and Priti have another daughter, Simran.

$1995$ Ashok and Vaishali divorce.

$1996$ Nya $\text{'}$s World is now a household name across India.

$1997$ Ashok marries Nandini.

$1998$ Ashok and Nandini have a son, Jay.

$2003$ Harsh continues to oversee business operations.

$2004$ Ashok and Nandini have a daughter, Krisha.

$2007$ Tanay gets married.

Tanay's wife gives birth to a daughter, Manisha.

Due to the subprime mortgage crisis in the United States, the world slumps into a recession. Your revenue falls, and some competitors fail.

$2010$ Harsh dies. Ravi takes up the role of CEO.

$2011$ Avni gets married.

$2012$ Ravi, Seema, and Ashok launch a formal hiring and onboarding process for successful outside job applicants.

$2014$ Avni gives birth to a son, Aryaman.

$2015$ Radhika dies.

$2018$ Nya $\text{'}$s World invites qualified professionals from all over India to take positions on the board of directors.

$2019$ Ravi found several investors eager to help Nya $\text{'}$s World grow and invited them to join the board.

$2020$ Bees worldwide have been dying and scientists agree the use of pesticides is partially to blame. Unfortunately, the loss of bees has affected Nya $\text{'}$s World and production costs have increased.

$2021$ Nya $\text{'}$s World continues to focus on its core business.

$2024$ Nya $\text{'}$s World announces an opening for CEO, available to both internal and external candidates. Soon Innaya, a former COO for a multinational agriculture business, joins the company.

$2025$ Ravi dies only a year after retiring.

$2027$ Cheaper honey from neighboring countries is flooding the market, depressing profits.

$2027$ Vaishali dies.

$2028$ The shareholders of Nya $\text{'}$s World agree to formalize governance processes.

$2029$ Nya $\text{'}$s World issues an IPO.

$2034$ Seema dies, and her husband, Gaurav, follows a few months later.

$2045$ Priti dies.

$2050$ The board decides to continue producing honey as well as natural products.

It has been over $80$ years since Harsh started Nya $\text{'}$s World. Market analysists believe growth will slow down because many people prefer artificial sweeteners to honey. Even though they aren$$t expanding the way they used to$,$ the cousins on the board still do not want to diversify; they are concerned that moving away from honey could disrupt the growth they do have and they aren$$t willing to take that performance risk. The family$$s lifestyles are totally dependent on the company performance, which is certainly a factor in the cousins$$ hesitation to move away from something they know.

You've reached the end of the simulation. Review your results below:

Business

You achieved Local Business

Global International

Regional Multinational

National

Regional

Local

Closed

Global International

Regional Multinational

National

Regional

Local

Closed

Available Business Types: Global International, Regional Multinational, National, Regional, Local, Closed

In the years after the fourth generation takes control of the company, Nya $\text{'}$s World eventually splits into multiple competing companies. Few of them are profitable, and most languish as small operations. Only the company spearheaded by Tanay's descendants manages to grow, and is now in talks to partner with French cosmetics company La Ruche.

Regardless of their current connections to the business, all of Harsh's descendants continue the tradition of giving two drops of honey to each new baby on their first birthday.

Family

Your family relationship is Medium

Family members would prefer a little more say in running the business.

Ownership

Your ownership value is Medium

Most of the shareholders have stayed with the company.