Reflect on your learnings from the lesson and explore customer behavior. In this activity, you will be asked to hypothesize your own experiment that will help you better comprehend your customers$$ attitudes and behaviors when purchasing.

Note: Your experiment should be relevant to the customers of the firm.

Your Task

Based on your understanding of the experiments you have seen, put together and submit a short PowerPoint explaining your idea for an experiment. Your experiment should be directed to your $($or another$)$ company's marketing manager. Your goal is to better understand customers$$ attitudes and behaviors regarding the products$/$services of the company.

In your PowerPoint, outline the following:

Expand on your reasons for the experiment, i$.$e$.,$ why you think it will work.

Describe the independent variable$($s$)$ and dependent variable$($s$)$ and highlight why it is important to discover the link between these.

Provide a brief description of how you will conduct the experiment.

Explain what you expect the results to be$,$ and how these will contribute positively to the company.