Reflect upon the key elements a leader must address (Fig 13.1) in addressing and implementing cultural change. Keep in mind this does not necessarily mean a radical change in culture. Select two of the elements in the cycle and explain why you believe they are important ones and why you perceive them as being essential for a leader to address in assessing and renewing an organization's culture.

CHAPTER 13 . LEADING CULTURE CHANGE 289 Perceive the Need for Change in Insure Alignment Mission and Values Between Culture, Strategy, and Method of Execution Track Non-Financial as Well as Financial Results Insure That Employee Expectations Are Established That Can Be Met Measure and Reward Organizational Learning (Continuous Improvement) Encourage and Recognize Behaviors That Meet Employee Expectations for the Job: Leadership, Personal Development, Quality of Talent, Latitude to Deliver Results, and Compensation Identify and Establish Priorities for Policies, Practices, and Behaviors That Meet the Organization's Needs to Execute Its Strategy: Self-Direction, Latitude, Measure and Track Trust, Accountability, Transparency, Informed Engagement, and Ownership Risk-Taking, Collaboration, Collocation, Inclusion, Team-Based Effort, Organization Above Self, Boundarylessness Figure 13-1 The role of leadership in the culture cycle