Reflecting on $*$Technical Communication$*$ by Mike Markel and Stuart Selber, I learned how critical it is to adjust the presentation style based on the audience's needs and the presentation context. The materials emphasized the importance of understanding your audience$$s technical background, which was new for me$.$ This perspective is particularly valuable for business analysis, where I'll need to present data insights to diverse stakeholders with varying levels of technical expertise.

### Strengths and Weaknesses

One of my strengths is being able to simplify complex information, which aligns well with Markel and Selber$$s advice on using plain language. However, a weakness I recognized is pacing$$sometimes I rush through points without leaving room for the audience to process information. This can be especially challenging in data$-$heavy presentations, where slower pacing is needed for clarity.

### Growth Goals

I$\text{'}$d like to develop a more audience$-$centered approach by focusing on engagement techniques specific to each type of audience. I also want to improve my ability to handle questions on the spot, as Q&A sessions are a crucial part of interactive presentations.

### Future Presentations in Business Analysis

In business analysis, I$$ll need to present project findings, process improvements, and recommendations. These presentations might vary from intimate discussions with team members to more formal ones with senior management. Additionally, presenting complex data in a visually engaging way will be key, as my goal will often be to inform decision$-$making.

I$\text{'}$m curious$$what techniques have you found effective for keeping technical presentations engaging for non$-$technical audiences?