Reflection and Analysis For MarketPlace Bike Simulation

A written report of at least 1200 words that go over your performance and marketing strategy for the course of the last 3 quarters of the exercise.

Your Analysis and Reflection should look at:

1. Review your financial and market performance during the first and second year
2. Discuss the decisions you made each round and the results, mainly the last three rounds. Any learnings from specific decisions. Has your decision been effective?
3. Highlight the key features of the firms marketing plan throughout the exercise
   1. Brand Strategy
   2. Pricing Strategy
   3. Advertising Strategy
   4. Sales Channel
4. Assess your current situation and the market. What are your firms strengths and weaknesses? SWOT
5. Clearly summarize how you have prepared your firm to compete in the future.

Use business concepts and principles in your write-up.