Question: Regarding a marketing audit, what frameworks and methods can be applied (3-5 to each) to following areas: Macro Analysis Micro Analysis (Market, Customers and Competitors)

Regarding a marketing audit, what frameworks and methods can be applied (3-5 to each) to following areas:

  1. Macro Analysis
  2. Micro Analysis (Market, Customers and Competitors)
  3. Internal Analysis (Strategy, Functions, Productivity)

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