Regarding bid pricing:

the same overhead changes and profit rates should apply to all bids--to avoid legal problems.

most firms should try to bid for as many jobs as possible--to spread risk.

all business buyers are legally required to accept the lowest bid--if they ask for bids.

the big problem for sellers is estimating all the costs--including the variable and fixed costs--that apply to a particular job.

All of the above are true.

Developing a "marketing plan:"

means selecting a target market and developing a marketing mix.

involves nothing more than assembling the four Ps better than your competitors.

is easy--and profits are virtually guaranteed--provided that a firm fully understands the needs and attitudes of its target market.

All of the above are true statements.

None of the above is a true statement.

The main difference between a "strategy" and a "marketing plan" is:

that a plan does not consider the firm's target market.

that a plan includes several strategies.

that time-related details are included in a plan.

that resource commitments are made more clear in a strategy.

There is no difference.