Regarding Chris Prangle's proposal to launch a new Mountain Man Brewing Company beer, things such as Mountain Man's status as a small and family$-$owned brewery; Chris' status as the third generation Prangle to run MMBC and Mountain Man's legacy as an award$-$winning brewer might be characterized as which of the following:

Question $2$ options:

a$)$

possible$/$likely Customer Benefits $($as opposed to Features or Advantages$)$ for your new upscale segment

b$)$

higher$-$order associations that you would want to carry$-$over to the new beer

c$)$

points of difference versus most other brewers such as Miller, Coors or Bud

d$)$

talking points$/$promotional points that you would want your channel partners $($distributors$,$ bar and restaurant employees, etc.$)$ to communicate to target drinkers

e$)$

all of the above