Question: Regarding global performance evaluation, Amazon prefers to use the Balanced Scorecard method. Fill in the table below. Why would this evaluation method be important for

Regarding global performance evaluation, Amazon prefers to use the Balanced Scorecard method. Fill in the table below. Why would this evaluation method be important for a globalized company like Amazon?

How do we look to shareholders? Financial Perspective Goals: Measures: How do customers see us? Customer Perspective Goals: Measures: At what must we excel? Internal Business Perspective Goals: Measures: Vision and Strategy Innovation and Learning Perspective Goals: Measures: Can we continue to improve and create value

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