Regarding goals and objectives, which statement is most accurate?

Multiple Choice

Goals and objectives are actually the detailed day$-$to$-$day activities necessary to implement a marketing program.

Goals convert an organization's mission and business into long$-$ and short$-$term performance targets.

A company's goals and objectives are often worthy in intent, but unrealistic in practice because they are very rarely accomplished during the specified time period.

The terms goal and objective should not be used interchangeably. Goals are philosophical while objectives are per based.

Goal setting only applies to business firms; nonprofit organizations typically do not set goals because they don't ea