Regarding Segmentation Analysis suggested in DVD #$50,$ Select the FALSE STATEMENT:

The most important principle of segmentation analysis is that segments should be initially based on demographic variables such as: age, gender, geography and so on$.$

As "markets" are fluid and not static over time, one should periodically $"$re$-$segment" to update for changes.

The first principle of segmentation analysis is that there is no "single" right way to segment a market.

Segments should be collectively exhaustive and mutually exclusive $-$ you try to avoid overlapping similarities of segments.