Regarding the basic communication process that underlies most, if not all, of their communication decisions, which statement below is most likely NOT correct?Technivorm, as the company selling this product, is the sender or originator of the message.Depending on whether or not Technivorm is trying to communicate with retailers (who will sell their products) or end consumers (who will buy their products), both groups could be considered receivers.Noise is an important part of the communication process since it can serve to amplify the message, ensuring that the message is received and encoded properly.In deciding how best to encode their message, Technivorm should already be concerned about how the message will be decoded.Decoding a message can be affected by the receivers own biases and experiences, regardless of how hard the organization has worked to encode the message effectively.