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Case: Sony PlayStation Sony's PlayStation is in the video console and gaming industry. The largest competitors of PlayStation are Nintendo and the Xbox. PlayStation's pricing strategy is very much like their competitor's pricing strategies. Gaming consoles are known for their packaged deals. The simplest packaged deal is the basic console with two free PS3 games for about $299. In addition, PlayStation offers a large variety of accessories to choose from based on the consumer's preference. For example, if somebody wants to buy the PS3 Move as well (a device that comes with a webcam and uses the movement of the body as a remote controller), they can buy it separately. For instance, the PlayStation Move software can easily add up to $100 if purchased separately. Once you buy the PS game console, you will become addicted on buying new games. Games' prices might range from a low $7.99 to a high $69.99.When bringing out new PS, Sony sets a high initial price. It is using: * O Market-penetration pricing Market-level pricing O Market-skimming pricing O Market-competitive pricingLast year on the 3rd of December 2019, Sony announced a 50% discount on all its products bought in its 35-year anniversary; it used pricing strategy. * PlayStation Plus X 50% off! O Promotional O Bundle O Psychological O GeographicA company sets not a single price, but rather a that covers different items in its line that change over time as products move through their life cycles. O Pricing range Pricing structure O Pricing cycle O Pricing loopWhen Sony sets its games at several prices ranging from $7.99 to a high $69.99, it is using. pricing strategy. * $299.99 $199.99 $39.99 SHOW WHATARE THE - M $19.99 STARTING AT $199 99 O Product line O Captive-product O Optional-product O By-productWhen Sony prices its products $69.99 instead of $70, or $299 instead of $300, it is using pricing strategy. * $24929 O Geographic O Psychological Segmented O PromotionalSony's strategy rely on the fact that once gamers buy the PS game console, they have to keep buying new games to enjoy and enhance their gaming experience; it is using pricing strategy. * HORIZON SIDENT E YAKUZA a O Captive-product O Bundle O Optional-product Product lineBy definition, pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost. * O By-product O Product line Segmented pricing O Variable pricingSony offers several packaged deals, for example, you can buy the basic console with two free PS games for about $299, knowing that the game console alone is sold for $289; it is using pricing strategy. * PlayStation.Plus MONSTER SUPERCROSS TITANFALL 2 THE OFFICIAL VIDEOGAME DECEMBER FREE GAMES Product line Segmented Bundle O Optional-productConsumers are less likely to use price to judge the quality of a product when they: * 0 Have experience with the product 0 Have little knowledge of the brand Q Have never tried the product before 0 Cannot physically examine the product When PlayStation offers a large variety of accessories to buy separately like the PS3 Move, it is using pricing strategy. * PlayStation.Move PS3 PlayStation 3 O Product line O Optional-product O By-product O Captive-product