Rejecting existing ideas, and presenting a way to do things differently refers to the strategy:

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options:

a: radical innovation

b: imitative

c: prototyping

d: integrative

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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Posted Date: Feb 02, 2024 12:06 AM

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Rejecting existing ideas, and presenting a way to do things differently refers to the strategy:

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Contemporary Marketing

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