Question: Related to Figure 5 - 4 about segment identification, complete the following: a . For the home business segment, edit the consumer profile characteristics and

Related to Figure

5 - 4

about segment identification, complete the following:

.

For the home business segment, edit the consumer profile characteristics and indicate which consumer demographics, lifestyle, and usage behaviors make this type of potential customer identifiable.

.

For the high school student segment, edit the consumer profile characteristics and indicate which consumer demographics, lifestyle, and usage behaviors make this type of potential customer identifiable.

.

What are the most important characteristics that differentiate one segment from the other? How would knowing those characteristics help a business develop its marketing communications strategy?

Related to Figure 5-4 about segment identification, complete the following: a.

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or the home business segment, edit the consumer profile characteristics and indicate which consumer demographics, lifestyle, and usage behaviors make this type of potential customer identifiable.

For the home business segment, edit the consumer profile characteristics and indicate which consumer demographics, lifestyle, and usage behaviors make this type of potential customer identifiable.

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