related to the Hershey case study:

1a) Describe what strategic planning is and distinguish between proactive and reactive strategic planning.

1b) Hershey did planning in the case study, but did they do strategic planning? Why do you say yes or no?

2) Describe in your own words how the planning at Hershey impacted the job requirements of the Hershey salespeople? (Make sure your answer reflects knowledge of relevant guiding theories/models.)

3) "To appraise training initiatives at Hershey, it is important to evaluate the results of training." Is this a true or false statement. Why?

In your answer:

a) describe what the expected results of training at Hershey are - use the definition of results from Kirkpatrick's fourth level of training evaluation (addiE).

b) describe how these results, in a), contribute to the strategic plans of Hershey.

c) describe, from your opinion, a responsible standard work process that will ensure that the strategic alignment of training is checked all the time.

  

Transcribed Image Text:

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Negotiat over e uti tn wo also inchude age herpeof the r'sti wn Heey, pricing, shelf soe/tpla t pdact, otand eof p nal di in shm, nd jint penit pla r e oop lertiing nd the eded e mow etlectivel the llrg for eting wle wih nm Mhe beginng of , wieving that it rent ap alling tade hadng was nt the mnt efletive method for mai nd m ODand c saaton Hehey' eive decided stregy. This was a me when Hershey's lintaer f l win the madie manageent reora on dhe unn worker we on strike ad the sale the impany was ing ply egled. Lsing inmatn fnma rtistin y algwth piekow pi hk ymight pele financl pot wee eded edow they the lg fary • unhay andehonterwd devkopmal ptlpan erwhichey wd all fmd • The annal plan wdd indude d geent on mgen trget, pricing hll pa, d other mirketing of temal event • The amunt of hunding atwmivewd ebl mte pet and ability t theedpon anal plan The ew teg walled " Chip" S tal n of he ne ld gaiapeiple techangethewy they ntetad wth ct Soee requinementa wod e * pining to key gs metimes m eday e day buyen ant esplaining them the w de hnding pmnch piting the c share soles dlata and dormtn ab ure plans that wnde mtivating cintomentginaew l ahet than mby pme plarming p * gaining l protim pem theyve ben * negotiating durng heanl pmtn perd whmmtl when charg the anl pla we dd Taomph te tnks he slepepled mpie eeteeindae wledgr of theew progrm knoeledge of all the l that wbedant inhtuag mh and negotation Bs to del with the plen agm cut with talen wdd be m Oupte Te Agg Theng wn The kdda pand w d ghm nt nhee, etivey imp the t eguting thee ne lmg d he th implee hesttgy.oey wnanidevender, BeCpmt Inemational devevela dtgt pe the s ary make Cipa nd e their ie ach their ea opal peatneban the remal ing e The e Cp stgy wanntrodad and helateding p 2000 Sales Sumt The mang focs wato pide the led to implemt etraty. yle a t snmeMost ompn wl pu e e cthe rategy n hold shey hada clea p f everything w e g the lab d pite sale the pany d What mle ehey dele ditlery Henbey ended to put huth lioyes and cuomem anotht ey wee chnging he they did b As e n, VPof salthe W were ging thesh a tati t b ey and e we e ining ega impmet Henhey showed tat Thin wa pat ining kl n sk p ining Heey's bai ga and sty. Sewhat dal training fun ent int pretating theat d ch wurkshop put the s r sttegy chang te sales foror d undentand and then provided anove of how the wd adn tleir eds Thie wa dy yn b ing at was peode sleple with the and dhe ew sttegy. This trang d theles tem wdneter when e Dion uf enhey's attate bai inudd the l • The ed acengety ti bo The seed in thelling p wlts." y ng the dti e nd dhe y implen mgingw appehwng The eed punhng

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1 Strategic planning is a process by which leaders of organizations decide their longterm vision as well as their organizations goals and objectives The process also include determining the order in w... View the full answer