Question: Relationship marketing involves two activities: customer acquisition and customer retention. The initial sign-on bonus for Chase Sapphire Reserve was 100,000 points. Which relationship marketing activity

Relationship marketing involves two activities: customer acquisition and customer retention. The initial sign-on bonus for Chase Sapphire Reserve was 100,000 points. Which relationship marketing activity are the 100,000 points about? Group of answer choices

Both customer acquisition and customer retention

Neither customer acquisition nor customer retention

Customer retention

Customer acquisition

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