Question: Relationship Marketing is not a single function within the organisation. Everyone who is involved in communicating value propositions and assisting value creations must have a

Relationship Marketing is not a single function within the organisation. Everyone who is involved in communicating value propositions and assisting value creations must have a customer focus in planning and implementing what they are doing. Discuss how this statement applies in a university setting. Who are involved in RM functions and why?

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