Question: Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________ . a. alternative evaluation b. product characteristics that influence rate of adoption c.

Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________ .

a.

alternative evaluation
b.

product characteristics that influence rate of adoption
c.

dissonance-reducing buying behaviour
d.

post-purchase behaviour
e.

individual differences in innovativeness

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