1. RELEVANT KEYWORDS FOR SEO & SEM

Please present a list of at least 20 keywords (individual keywords as well as long-tail/short phrases) that will need to be considering in setting this brand's SEO and SEM strategies. For each word you list, please add your reasoning/explanation and, where possible, mention how the brand is currently performing on each (enter your keywords in Google and see if the brand appears or not; with which ranking; and if 'free' or 'sponsored').