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QUESTION 34
An engineer of Volkswagen America spent three and a half hours on a Greghound bus to erperience the unt ditaries try to understand why Americans treat their automobiles as rolling extensions of their lwing rooms. What hend ditar
Heuristic
Primary
Cohesive
Random
Secondary
QUESTION 35
The Cosmetics firm Satinsilk is revamping its mission statement and advertising strategy, The Clo stresses oriented rather than product-oriented. Which of the following mission statements
to create the best possible products and sell them only from the finest organicingedients
to sell hypoallergenic cosmelics proxion they dream about by providing products suited to their needs
to become a market leader in every cosmetics product category
to increase our market share in the cosmetics segment and increase profit margins
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