Remaining Time: 1 hour, 22 minutes, 22 seconds. Question Completion Status: QUESTION 5 'Salesmanship In print" is a reasonably contemporary definition of advertising because: A for centuries, the powerful have had the means to spread Ideas O B. today, there Is no difference between personal sales and advertising C. It Includes references to a medium, and to the goal of the message O D. print media were the first to emerge as cost-effective ad vehicles O E. O'Barr says so. QUESTION 6 In an advertising agency, this role is responsible for using media audience research and computer software to put together schedules for advertisements by medium A media buyer B. account planner O C. copy writer O D. account manager O'E. media planner QUESTION 7 Interviewers ask respondents (consumers) what brands they know in a given product category, and record which ones are spontaneously mentioned. This measure of brand awareness is termed O A. top-of-mind recall O B. unalded recall, or recognition O G. alded recall, or recall O D. brand recall O E. total brand recall