Remaining Time: 1 hour, 57 minutes, 55 seconds. Question Completion Status: QUESTION 5 Show all calculations clearly. Consumer choice between two products, "Heinz" and "Hunts" is modeled using a logit regression. The variables used in the regression are PriceRatio: Ratio of price of Heinz to Hunts, . Price of Heinz Price of Hunts Displeinz: = 1 if Heinz used a display on that choice occassion, = 0 otherwise FeatHeinz: = 1 if Heinz used feature advertising on that choice occasion, =0 otherwise Displunts: = 1 if Hunts used a display on that choice occassion, - 0 otherwise FeatHunts: = 1 if Hunts used feature advertising on that choice occasion, =0 otherwise Choice: = 1 if Heinz was chosen on the choice occasion, =0 otherwise. The estimated model is given below Choice = 0.1 - 6 Price Ratio + .6 Displeinz + .55 FeatHeinz + .44 DispHeinz * FeatHeinz - .55 DispHunts - 1.14 FeatHunts - .3 Displunts " FeatHunts Based on these estimates: a. In the absence of feature advertising, which brand's display is more effective (and why)? (1 Point) b. In the presence of feature advertising, which brand's display is more effective (and why)? (1 Point) Click Save and Submit to save and submit. Click Save All Answers to save all answers. Save All A Honorlock Browser Guard Calculator Exam Guidelines Your Webcam Min