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Good marketing is about generating revenues/profits by focussing on customer satusfaction. What does this mean? (Pick the ONE that is most accurate.)
Customer satisfaction will guarantee maximum profit.
Satisfaction is unrleated to market performance.
It means that marketers must design offers that offer superior value in relation to customers' expectations and in relation to competitors.
It means that marketers must set very low expectations so that they are always able to delight their customers.
It means that if all customers are not satisfied, marketing is not doing a good job.
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