Remember, we have two goals. The first is to have a FEATURE DESIRABILITY of at least $90\%.$ This means that the features of your backpack must align very closely with the PREFERENCES of the LUXURY TRENDFOLLOWER segment. Second, you must generate a MARKET SHARE of at least $85\%.$ You have one competitor who has targeted the same market you have. Attaining your FEATURE DESIRABILITY goal will help, but setting a correct PRICE will be most important in winning MARKET SHARE against your main COMPETITION.

Click on the BACKPACK tab and add any options that you believe will align with the needs of the LUXURY TRENDFOLLOWER segment. You can make any selection in each of the available categories: SHAPE, STRAPS, MATERIAL, FEATURES and COLOR. These choices will drive your FEATURE DESIRABILITY. Notice that as you make choices, your backpack STATS and PRODUCTION COST will change.

After you have added any options, click on the PRICE tab. Notice as you move the pricing slider, the COSTS AND MARGINS and available DISTRIBUTOR PROFIT MARGINS change. Remember you have one primary competitor in the LUXURY TRENDFOLLOWER segment.