Question: Renee is selecting the target audience, specifying media objectives, selecting media categories and vehicles so that media buyers can then purchase media for her agency's

Renee is selecting the target audience, specifying media objectives, selecting media categories and vehicles so that media buyers can then purchase media for her agency's client. Renee is developing the

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advertising strategy

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marketing strategy

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media strategy

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message strategy

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tactical strategy

Renee is selecting the target audience, specifying media objectives, selecting media

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