Reply to the below questions using information from text book Strategic Management: Text & Cases Dess, Gregory; McNamara, Gerry; Eisner, Alan; Sauerwald, Steve Edition: 11 th 24 / McGraw-Hill. Along with your text book, cite at least 3 additional professional references.

1. Integrating concepts and theories from chapters 2-4 (Chapter 2: Analyzing the External Environment of the Firm, Chapter 3: Assessing the Internal Environment of the Firm, Chapter 4: Recognizing a Firm's Intellectual Assets) in the text, analyze the company's general and industry environment, internal resources and intellectual assets.

• External analysis: analyze Lime's competitive environment using either the environmental scan/PESTLE analysis or Porter's Five Porters. A SWOT analysis is optional.
• Internal analysis: analyze the internal environment using either the Value Chain Analysis (include commentary on both primary and support activities) or Resource-based View of the Firm (include a discussion of tangible and intangible resources, organizational capabilities, and sustainable competitive advantage using VRIO). Also comment on JetBlue's human and social capital plus their intellectual assets.

2. Using financial ratio analysis techniques from chapter 13 (Chapter 13: Analyzing Strategic Management Cases) analyze General Motor's financial standing for 2020 (insert year here). Students must calculate and analyze at least one ratio in each of the following categories: short-term solvency or liquidity, long-term solvency or financial leverage, asset utilization or turnover, profitability, and market value.

3. Integrating concepts and theories from chapters 5-6 (Chapter 5: Business-Level Strategy

Chapter 6: Corporate Level Strategy) in the text, analyze the company's business-level and corporate-level strategies.