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Employee satisfaction is important when it comes to business and companies because it leads to a better outcome for the company. If the employees are happy with working in a business, they would work hard, but if they don't like the company, they would not work as hard as they would if they liked it. In the Asia Pacific of GSK, 50% of the employees are having problems related to reward and recognition expectation. Because GSK dates back hundreds of years, they are conservative, but the employees are younger generations that have a different point of view. This intergenerational conflict may affect the working environment because of having different views. In Singapore, generation Y sees motivational factors as meaningful and interesting work, financial rewards, then work-life balance. Generation X and Baby Boomers want financial rewards then work-life balance. This conflict shows that younger generations want to be part of the company while generation X and Baby Boomers are more focused on what the company can provide them. The data of % employees that feel current employer manages and rewards in ways that meet expectations show that generation Y had the lowest percentage of around 40%. This affects the working environment because if the employees are not satisfied with what the company can provide them while they are working, they would not want to work as hard. 6 Reply &