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This portfolio approach to alliance management would make sense because it provides a holistic and strategic perspective on the company's collaborative efforts. Rather than viewing each alliance in isolation, managing alliances at the corporate level as a portfolio allows organizations to maximize their synergistic potential and align these partnerships with overarching business-level goals.

One of the key benefits of this approach is efficient resource allocation. By evaluating the collective impact of multiple alliances, companies can strategically allocate resources based on the potential return on investment across the entire portfolio. This prevents resource overextension in individual alliances and ensures that efforts are focused on alliances that contribute most significantly to the company's growth and competitiveness.

A portfolio approach enables better risk management. Inherent risks in individual alliances can be balanced out by the successes of others within the portfolio. This diversification of risks safeguards the company from the detrimental impact of any one alliance's failure, thus increasing the overall stability of the collaboration strategy.

A portfolio view also promotes consistency in decision-making and performance evaluation. Standardized metrics and benchmarks can be applied across alliances, enabling a more accurate assessment of their contributions and allowing for informed decision-making regarding the continuation or termination of specific partnerships.

Managing alliances at the corporate level using a portfolio approach fosters a more strategic, balanced, and coordinated approach to collaboration. It leverages the collective strength of alliances while mitigating risks and aligning efforts with the company's broader business objectives.