Reply to Using a cost-benefit analysis is incredibly advantageous since it identifies the full business case for a project, including everything from the ROI-contributors such as financial returns, increased sales, etc. to value-enabling benefits like employee morale, or job satisfaction. This analysis can then be taken and applied to other projects or proposals to compare and contrast the strengths against each other. Unfortunately, the full cost-benefit analysis of a project takes time and dedication, as it takes time and resources to quantify every benefit to a project that isn't a direct benefit. Plus, not every benefit is immediately visible. It takes time to allow certain benefits, like customer satisfaction, to be seen by the project team/organization. While this analysis costs money and resources, it is important to note that "a business case should tell a complete and compelling story (Resch, 2011)," showcasing all the benefits and all of the things that will affect the value of the project, not just it's direct worth