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competitive advantage is gained with a responsible business reputation which also increases sales and customer loyalty. The reputation of positively impacting the community also creates customer loyalty. The opportunity for others to contribute to the community through the company's activities such as volunteerism and philanthropy is also created with a responsible business reputation (Muir, 2015). Contact with customers is crucial to the success of the business. Every aspect of the business, from telephone manners to order fulfillment, can affect how customers view the business (Corporate Social Responsibility, n.d.). There are ways to approach being an employer of choice, including offering work-life balance and positive working conditions (Muir, 2015). A company can attract and maintain good employees with a positive corporate social responsibility reputation