The purpose of Report 2 is to apply what we learned about conducting an external environment analysis, to understand the industry profitability potential. This will be useful information to assess whether this is an industry to invest in or not. Detailed instructions 1. Provide a summary of current overall industry performance (e.g., industry total revenue and growth) 2. Identify major trends in the general environment that have affected/ are affecting this industry. 3. Investigate this industry in order to create an industry environment analysis, and determine if it is a profitable industry. Specifically, look at: 1. 2. Threat of new entrants Bargaining power of Bargaining power of suppliers 3. buyers 4. Threat of substitute products 5. Suggested sources: Intensity of rivalry among competitors 4. Draw conclusions regarding whether and why this is an industry to invest in or not (5 points) IBISWorld Mergent Online Business Insights: Essentials Key Business Ratios Total Cost of Revenues EBITDA Revenues 106B 19.43B 6.987B ROA Target ROI Kohl's Revenues 154.21 142.11 per Share EPS ROE 74.96B 12.28B 3.748B 9.344B 14.1 11.97B 2.657B 1.32B 36.39B 6.48% 3.56% 26.52% 3.56% 27.8% Dillard's Nordstrom 12.46 % 6.34 41.88 24.23% 6.28% 385.95 14.789B 61.32 45.38% 98.17 1.12 53.46 9.41%