Question: Report for Nike Develop two customer personas. Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this.

Report for Nike

  • Develop two customer personas.
  • Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this.
  • Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing.

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