Question: Report Format - Maximum 1000 words As a consultant recruited by XYZ Company Ltd, you are requested to prepare a report to the CEO covering

Report Format - Maximum 1000 words

As a consultant recruited by XYZ Company Ltd, you are requested to prepare a report to the CEO covering the following aspects :-

1. Define Marketing Research (MR) and explain the different type of Marketing Research.

2. Explain fully, compare and contrast (advantages / disadvantages) Primary and Secondary Research.

3. Explain fully, with examples, the Marketing Research Process.

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