Report Progress Continue to research and begin the initial planning of your Final Research Report (due in Module 7). Term Paper Instructions: In marketing, the term marketing mix is a concept that is being used. In a 5-7 page paper, select 2 different companies, analyze these companies by using the marketing mix as a yard stick on how they market their products to their customers. Not only that, explain the process to the extent of final consumers paying for these products. The Research Report will meet the APA format criteria, 5 - 7 pages, and follow the structure below and consider the following: Title page