Question: Repositioning can require dramatic renovation for a product. For instance, Dr. Pepper provided Diet Dr. Pepper with a new label and a new name. Subsequently,

Repositioning can require dramatic renovation for a product. For instance, Dr. Pepper provided Diet Dr. Pepper with a new label and a new name. Subsequently, the product Dr. Pepper Ten was advertised as a "man's drink". What would one think of when seeing the repositioned advert for Dr. Pepper Ten? Select one:

A) This product was positioned as a low-calorie soda that anybody could comfortably drink to stay slim

B) This product was positioned as a low-calorie soda that men can comfortably drink

C) This product was positioned as a high-calorie soda that men can comfortably drink without worrying about gaining weight

D) This product was positioned as a low-calorie soda that women could comfortably drink and not gain weight

E) This product was positioned on the advice of dentists who are concerned about tooth decay

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Economics Questions!