Question: Repositioning can require dramatic renovation for a product. For instance, Dr. Pepper provided Diet Dr. Pepper with a new label and a new name. Subsequently,
Repositioning can require dramatic renovation for a product. For instance, Dr. Pepper provided Diet Dr. Pepper with a new label and a new name. Subsequently, the product Dr. Pepper Ten was advertised as a "man's drink". What would one think of when seeing the repositioned advert for Dr. Pepper Ten? Select one:
A) This product was positioned as a low-calorie soda that anybody could comfortably drink to stay slim
B) This product was positioned as a low-calorie soda that men can comfortably drink
C) This product was positioned as a high-calorie soda that men can comfortably drink without worrying about gaining weight
D) This product was positioned as a low-calorie soda that women could comfortably drink and not gain weight
E) This product was positioned on the advice of dentists who are concerned about tooth decay
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
