represents managerial commitment to undertake one set of actions rather than another in an effort to compete successfully and achieve good performance outcomes.

concerns management's plans for delivering value to customers and being profitable in the company's chosen line of business.

concerns the market segments it plans to target, the means of executing its business model, and how it will implement and execute its customer value proposition and shareholder value proposition.

consists of the actions the company is pursuing to increase its sales revenues, become the market share leader, and boost its stock price.

sets forth the long$-$term direction that management intends for the company to pursue.