Question: REPUTATION MANAGEMENT CASE STUDY Your client, a respected community hospital, has applied for a permit to build a large new wing. The expansion will increase

REPUTATION MANAGEMENT

CASE STUDY

Your client, a respected community hospital, has applied for a permit to build a large new wing. The expansion will increase the availability of quality health care in the region and will bring more than 100 new jobs to the neighborhoodall things that could enhance the reputation of the hospital. However, construction will require tearing down two historic buildings in the area, and the local Historical Society has already articulated some objections. What are some ways you can win the support of the community, avoid negative publicity and win the support of the community AFTER the construction?

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