Reputation serves to replace the costs $($money$,$ time, opportunity, etc.$)$ of acquiring information with firsthand experiences $($e$.$g$.,$ consuming products or services$).$ Hiring a construction company for hundreds of thousands, even millions of dollars, is a quite costly for such information $($so reputation will matter greatly so long as clients have alternatives$).$ For this reason, recommendations to improve reputation are always qualified by type and in reference to costs. Please make recommendations for Sorensen Gross, based on what you discovered as a result of Prompt $1.$ Separate then into two categories: $1)$ Operational Efficiency Change Recommendations $($those that create better signals but are typically more costly to implement in terms of time and money$)$ and $2)$ Signal Management Recommendations $($managing the signals that are already out there to promote the positive and mitigate the negative, typically less costly to implement$).$ The idea is also to rank them in terms of the easiest and cheapest to do that will result in the greatest reputational value