Request: Plz answer asap. I need it within 1 hour.

Subject = Marketing

AGA KHAN FOUNDATION

Founded and guided by His Highness the Aga Khan, the Aga Khan Development Network (AKDN) brings together a number of development agencies, institutions, and programmes that work primarily in the poorest parts of Asia and Africa. AKDN is a contemporary endeavor of the Ismaili Imamat to realize the social conscience of Islam through institutional action. AKDN agencies conduct their programmes without regard to the faith, origin or gender. AKDN agencies operate in social and economic development as well as in the field of culture. The Aga Khan Foundation (AKF), including the Aga Khan Rural Support Programmes and the Mountain Societies Development Support Programme, the Aga Khan University (AKU), Aga Khan Heath Services (AKHS), Aga Khan Education Services (AKES), and the Aga Khan Planning and Building Services (AKPBS) operate in social development. The Aga Khan Fund for Economic Development (AKFED) with its affiliates viz the Tourism Promotion Services, Industrial Promotion Service, and Financial Services, seek to strengthen the role of the private sector in developing countries by supporting private sector initiatives in the development process. The Fund and the Foundation also encourage government policies that foster what the Aga Khan first called an "enabling environment" of favorable legislative and fiscal structures. The Aga Khan Trust for Culture (AKTC) co-ordinates the Imamat's cultural activities. Its programmes include The Aga Khan Award for Architecture, the Historic Cities Support Programme, and the Education and Culture Programme. The Trust also provides financial support for the Aga Khan Program for Islamic Architecture at Harvard University and the Massachusetts Institute of Technology in the United States. While each agency pursues its own mandate, all of them work together within the overarching framework of the Aga Khan Development Network so that their different pursuits can interact and reinforce one another. Their common goal is to help the poor achieve a level of self-reliance whereby they are able to plan their own livelihoods and help those even more needy than themselves. A central feature of the AKDN's approach to development is to design and implement strategies in which its different agencies participate in particular settings. To pursue their mandates, AKDN institutions rely on the energy, dedication, and skill of volunteers as well as remunerated professionals, and draw upon the talents of people of all faiths. Development models require time to demonstrate their effectiveness and to enable local communities to take on full responsibility for their own future development. The AKDN agencies, therefore, make a long-term commitment to the areas in which they work, guided by the philosophy that a humane, sustainable environment must reflect the choices made by people themselves of how they live and wish to improve their prospects in harmony with their environment. Sustainability is, thus, a central consideration from the outset. The AKDN itself is an independent self-governing system of agencies, institutions, and programmes under the leadership of the Ismaili Imamat. Their main sources of support are the Ismaili community with its tradition of philanthropy, voluntary service and self-reliance, and the leadership.

Question: Comment on the marketing mix of this NPO especially with reference to the "partnership" aspect and its importance in the NPO sector? How is the marketing mix different from that of the corporate sector?