requested (it acquires benefit on every unit sold). On the off chance that cost is equivalent to unit cost, it is unconcerned with the amount it sells, since it procures no benefit. Clearly, the firm won't ever need to set a cost beneath unit cost, however if it did it would have no desire to sell anything since it would lose cash on every unit sold. In synopsis, Bertrand rivalry is regularly portrayed as cruel, vicious contest between firms, driving costs down to minor expense through a progression of cost undermining