Required assignment: Case 5 Judd's Hill Winery and MicroCrush

1. This family business has made numerous transitions. It started as two brothers and their wives (Whitehall), then became a husband and wife team (Judd's Hill), and finally parents with their son and daughter-in-law. If you had to create a family business constitution or family creed for Judd's Hill, what three items would you include?

2. As a small winery, Judd's Hill's biggest challenge is standing out among the fierce competition in Napa Valley. How has the Finkelstein family brought their unique talents into the business to help it compete?

3. What impacts have Art Finkelstein's values had on the current operations of the winery?

4. The book mentions numerous issues that family businesses have when planning for continuity (remaining in the hands of family members). Specifically, these include socioemotional wealth and typical fears that succeeding generations have about joining the family business. Judd himself was not immediately enticed to join the winery. What fears would you have about taking over a family enterprise such as the Judd's Hill