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$6.$ Chapter $4$: Exercises for Simulation Participants

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Chapter $4$: Exercises for Simulation Participants

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If you are participating in a strategy simulation exercise during the academic term, you may be instructed to complete the following.

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$6$g$.$ Using the methodology illustrated in$...$

Using the methodology illustrated in Table $4\mathrm{.}3,$ do a weighted competitive strength assessment for your company and two other companies that you and your comanagers consider to be very close competitors.

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Competitive Strength Assessment TABLE $4\mathrm{.}3$

Illustration of a Competitive Strength Assessment

$\backslash$begin$\{$tabular$\}\{|$c$|$c$|$c$|$c$|$c$|$c$|$c$|$c$|$c$|$c$|$c$|$c$|\}$

$\backslash$hline $\backslash$multirow$[$t$]\{2\}\{*\}\{\backslash$begin$\{$tabular$\}\{$l$\}$

Key Success $\backslash \backslash$

Factor$/$Strength $\backslash \backslash$

Measure

$\backslash$end$\{$tabular$\}\}$ & $\backslash$multirow$[$b$]\{2\}\{*\}\{\backslash$begin$\{$tabular$\}\{$l$\}$

Importance $\backslash \backslash$

Weight

$\backslash$end$\{$tabular$\}\}$ & $\backslash$multicolumn$\{2\}\{|$l$|\}\{$ABC Co$.\}$ & $\backslash$multicolumn$\{2\}\{|$l$|\}\{$RIVAL $1\}$ & $\backslash$multicolumn$\{2\}\{|$l$|\}\{$RIVAL $2\}$ & $\backslash$multicolumn$\{2\}\{|$l$|\}\{$RIVAL $3\}$ & $\backslash$multicolumn$\{2\}\{|$l$|\}\{$RIVAL $4\}\backslash \backslash$

$\backslash$hline & & $\backslash$begin$\{$tabular$\}\{$l$\}$

Strength $\backslash \backslash$

Rating

$\backslash$end$\{$tabular$\}$ & Score & $\backslash$begin$\{$tabular$\}\{$l$\}$

Strength $\backslash \backslash$

Rating

$\backslash$end$\{$tabular$\}$ & Score & $\backslash$begin$\{$tabular$\}\{$l$\}$

Strength $\backslash \backslash$

Rating

$\backslash$end$\{$tabular$\}$ & Score & $\backslash$begin$\{$tabular$\}\{$l$\}$

Strength $\backslash \backslash$

Rating

$\backslash$end$\{$tabular$\}$ & Score & $\backslash$begin$\{$tabular$\}\{$l$\}$

Strength $\backslash \backslash$

Rating

$\backslash$end$\{$tabular$\}$ & Score $\backslash \backslash$

$\backslash$hline Quality$/$product performance & $\backslash [$

$0\mathrm{.}10$

$\backslash ]$ & $8$ & $0\mathrm{.}80$ & $5$ & $0\mathrm{.}50$ & $10$ & $1\mathrm{.}00$ & $1$ & $0\mathrm{.}10$ & $6$ & $0\mathrm{.}60\backslash \backslash$

$\backslash$hline Reputation$/$image & $0\mathrm{.}10$ & $8$ & $0\mathrm{.}80$ & $7$ & $0\mathrm{.}70$ & $10$ & $1\mathrm{.}00$ & $1$ & $0\mathrm{.}10$ & $6$ & $0\mathrm{.}60\backslash \backslash$

$\backslash$hline Manufacturing capability & $0\mathrm{.}10$ & $2$ & $0\mathrm{.}20$ & $10$ & $1\mathrm{.}00$ & $4$ & $0\mathrm{.}40$ & $5$ & $0\mathrm{.}50$ & $1$ & $0\mathrm{.}10\backslash \backslash$

$\backslash$hline Technological skills & $0\mathrm{.}05$ & $10$ & $0\mathrm{.}50$ & $1$ & $0\mathrm{.}05$ & $7$ & $0\mathrm{.}35$ & $3$ & $0\mathrm{.}15$ & $8$ & $0\mathrm{.}40\backslash \backslash$

$\backslash$hline Dealer network$/$distribution capability & $0\mathrm{.}05$ & $9$ & $0\mathrm{.}45$ & $4$ & $0\mathrm{.}20$ & $10$ & $0\mathrm{.}50$ & $5$ & $0\mathrm{.}25$ & $\backslash [$

$1$

$\backslash ]$ & $0\mathrm{.}05\backslash \backslash$

$\backslash$hline New product innovation capability & $0\mathrm{.}05$ & $9$ & $0\mathrm{.}45$ & $4$ & $0\mathrm{.}20$ & $10$ & $0\mathrm{.}50$ & $5$ & $0\mathrm{.}25$ & $1$ & $0\mathrm{.}05\backslash \backslash$

$\backslash$hline Financial resources & $0\mathrm{.}10$ & $5$ & $0\mathrm{.}50$ & $10$ & $1\mathrm{.}00$ & $7$ & $0\mathrm{.}70$ & $3$ & $0\mathrm{.}30$ & $1$ & $0\mathrm{.}10\backslash \backslash$

$\backslash$hline Relative cost position & $0\mathrm{.}30$ & $5$ & $1\mathrm{.}50$ & $10$ & $3\mathrm{.}00$ & $3$ & $0\mathrm{.}90$ & $1$ & $0\mathrm{.}30$ & $4$ & $1\mathrm{.}20\backslash \backslash$

$\backslash$hline Customer service capabilities & $0\mathrm{.}15$ & $5$ & $0\mathrm{.}75$ & $7$ & $1\mathrm{.}05$ & $10$ & $1\mathrm{.}50$ & $1$ & $0\mathrm{.}15$ & $4$ & $0\mathrm{.}60\backslash \backslash$

$\backslash$hline Sum of importance weights & $1\mathrm{.}00$ & & & & & & & & & & $\backslash \backslash$

$\backslash$hline Weighted overall strength rating & & & $5\mathrm{.}95$ & & $7\mathrm{.}70$ & & $6\mathrm{.}85$ & & $2\mathrm{.}10$ & & $3\mathrm{.}70\backslash \backslash$

$\backslash$hline

$\backslash$end$\{$tabular$\}$

$($Rating scale: $1=$ very weak; $\backslash (10=\backslash )$ very strong$)$