Required information Exercise 13-10 Efficiency and profitability analysis LO P3 (The following information applies to the questions displayed below.) Simon Company's year-end balance sheets follow. 2017 2016 2015 At December 31 Assets Cash Accounts receivable, net Merchandise inventory Prepaid expenses Plant assets, net Total assets Liabilities and Equity Accounts payable Long term notes payable secured by mortgages on plant assets Common stock, $ie par value Retained earnings Total liabilities and equity $ 30,400 $ 36,800 $ 38,280 88,80 61,800 50,000 112,000 80,200 53,569 18,550 9,350 5,200 277,000 250,00 229,800 $518,750 $436,550 $ 375,900 $128,489 $ 73,750 $ 51,600 96,500 161,500 132,35 $518,750 100,000 161,500 181,308 $436,550 80,209 161,500 82,600 $ 375,900 The company's income statements for the years ended December 31, 2017 and 2016, follow. For Year Ended December 31 2017 2016 The company's income statements for the years ended December 31, 2017 and 2016, follow 5715,00 For Year Ended December 31 Sales Cost of goods sold Other operating expenses Interest expense Income taxes Total costs and expenses Net income $429,00 207, 35e 11,90 9.600 2016 $ 620,eee $ 396,88 148,800 12,989 8,875 567,375 $ 52,625 $ 3.26 657,85e $ 57,150 $ 3.54 Earnings per share Evaluate the company's efficiency and profitability by computing the following for 2017 and 2016 Exercise 13-10 Part 1 Exercise 13-10 Part 1 (1) Profit margin ratio Profit Margin Ratio 1 Choose Denominator: Choose Numerator: Profit Margin Ratio Profit margin ratio 2017 2016 Exercise 13-10 Part 2 (2) Total asset turnover Choose Numerator: Total Asset Turnover Choose Denominator: Total Asset Turnover Total asset turnover 2017 times 2016 times Rey dil prundbuy uy uye IUIUM IUI LUI LUIU. Exercise 13-10 Part 3 (3) Return on total assets Return On Total Assets Choose Denominator Choose Numerator: Return On Total Assets Return on total assets 2017 2016