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Mini$-$Case

Cooper Collins is a bright, hard$-$working engineer who once owned a successful engineering consulting firm in his native country. Cooper was discouraged by the high tax rates in there, so he immigrated to the United States seven years ago. Soon after moving to the United States, Cooper again tried his hand at entrepreneurship and opened Coop's Consulting. The company struggled at first, and almost went bankrupt midway through its second year. However, Cooper never lost faith, the company survived, and eventually developed a great reputation in the community. Coop's Consulting began experiencing sustained growth early in its fourth year. In fact, Cooper hired additional employees to keep up with the increasing workload. His company, which started with only Cooper and two other full$-$time workers, now provides jobs for $43$ full$-$time employees as well as many part$-$time workers and interns. Despite these past successes, business ownership is not without complications. The company suffered its first drop in business since its very early years. Cooper is convinced that the problem is not with his company, fout rather due to a downturn in the United States economy. He heard a national broadcast last week reporting that the value of the total output of final goods and services in the United States declined over the last quarter. The anchor went on to state that many economists believe that this downward trend is likely to continue for several more months. Cooper is concerned that he will have to lay off some of his employees if the economy doesn't improve. He hopes that the government does something soon to put the economy back on track.

MC Qu$.375$ Cooper created Coop's Consulting to ea$...$

Cooper created Coop's Consulting to earn a profit, but by working hard and increasing his market share, he was able to create jobs for others. This is an example of the concept.