Question: Required information Select yes for those statements below that are accurate and choose no for those that are not. Howard Schultz's vision began
Required information
Select "yes" for those statements below that are accurate and choose no for those that are not.
Howard Schultz's vision began to materialize in when Schultz went to a housewares show in Milan, Italy. This was his first exposure to Italianstyle espresso bars.
Starbucks' first mission statement was written in and revised in the goal was to convey the message that Starbucks would become a global company and be "the premier purveyor of the finest coffee in the world."
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Starbucks planned on franchising Starbucks as part of the initial strategic plan.
Starbucks strategy to go global was in early
Howard Schultz's focus was to build the Starbucks brand, and drive revenue growth, largely by developing new distribution channels for Starbucks products.
Starbucks has been slowing down its growth strategy, they have shut down locations in China and other international locations.
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