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iSeeit!: Creating Value through Digital Marketing

Digital marketing is online marketing that can deliver content immediately to consumers through digital channels, devices, and platforms. This activity is important because it is an effective method for building or promoting a company$$s marketing message.

The goal of this activity is to illustrate different forms of digital marketing that firms can use to deliver their marketing message. See digital marketing in action at Green Ocean Cruises in the video that follows.

Click the $?$ button to watch the video. Then, answer the questions that follow.

$-0$:$00$

$1$x

Green Ocean Cruises sends out new cruise itineraries developed from the information generated from listening to customers via its customer service tool. This best describes which aspect of the $4$E framework?

Multiple Choice

educate

excite

experience

energize

engage